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The food industry wars [electronic resource] : marketing triumphs and blunders / Ronald D. Michman, Edward M. Mazze.

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Publication details: Westport, Conn. : Quorum, 1998.Description: xiii, 263 pSubject(s):

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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=5005031

Includes bibliographical references (p. [243]-246)and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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