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Marketing / Eric N. Berkowitz ... [et al.].

Contributor(s):

Berkowitz, Eric N

Series: The Irwin series in marketingPublication details: Chicago, Ill. : Irwin, c1997.Edition: 5th edDescription: xxxii, 736 p. : col. ill. ; 29 cmISBN:

0256189684

Subject(s):

Marketing

LOC classification:

HF5415.M29474 1997

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