The rise of the banks in advertising Paul Karingithi

By: Publication details: Nairobi Marketing Africa Ltd. 2010Description: 46-47pg Marketing Africa Aug/Sept 2010Subject(s):
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Summary: Because the ads involve the audience watching with the snap of the fingers, they are more memorable and raise the bar for others seeking to advertise mobile banking services as they may be forced to rely on going the traditional route of showing a cell phone....
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Because the ads involve the audience watching with the snap of the fingers, they are more memorable and raise the bar for others seeking to advertise mobile banking services as they may be forced to rely on going the traditional route of showing a cell phone....

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