Marketing and multicultural diversity [electronic resource] / edited by C.P. Rao.
Series: New perspectives in marketing seriesPublication details: Aldershot, England : Burlington, VT : Ashgate, c2006.Description: xii, 275 p. : ill. ; 24 cmSubject(s): Genre/Form: DDC classification:- 658.8/02 22
- HF5415.32 .M37 2006eb
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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10211305
Includes bibliographical references (p. [265]-268) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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