New challenges to international marketing [electronic resource] / edited by Rudolf R. Sinkovics, Pervez N. Ghauri.
Series: Advances in international marketing ; v. 20Publication details: Bingley : Emerald Jai, 2009.Description: xi, 418 pSubject(s): Genre/Form: LOC classification:- HF5415 .N49 2009eb
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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10333675
Includes bibliographical references.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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