Yankee don't go home [electronic resource] : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 / Julio Moreno.
Series: Luther Hartwell Hodges series on business, society, and the statePublication details: Chapel Hill : University of North Carolina Press, c2003.Description: xi, 321 p. : illSubject(s):- J. Walter Thompson Company
- Sears, Roebuck and Company
- Industrial policy -- Mexico -- History -- 20th century
- Capitalism -- Mexico -- History -- 20th century
- Consumption (Economics) -- Mexico -- History -- 20th century
- Advertising -- Mexico -- History -- 20th century
- Nationalism -- Mexico -- History -- 20th century
- Mexico -- Foreign relations -- United States
- United States -- Foreign relations -- Mexico
- Mexico -- Politics and government -- 1910-1946
- Mexico -- Politics and government -- 1946-1970
- HD3616.M42 M67 2003eb
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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10064767
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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