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International marketing in the Asia-Pacific region. Part 2 / [electronic resource] / guest editors, Paul Chao, Saeed Samiee and Leslie Sai-Chung Yip.

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Series: International marketing review ; v. 21, no. 3, 2004.Publication details: [Bradford, England] : Emerald Group Pub., 2004.Description: p.236-334Subject(s):

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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10064564

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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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