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The Essential brand book [electronic resource] : over 100 techniques to increase brand value / Iain Ellwood.

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Publication details: London : Kogan Page, 2002.Edition: 2nd edDescription: xi, 321 p. : ill. ; 24 cmSubject(s):

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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10023716

Previous ed.: 2000.

Includes bibliographical references (p. 310-316) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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