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Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy. by
Edition: 2nd ed.
Publication details: New York : Prentice Hall Europe, 1998
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.127.H66 1998.
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Exploring corporate strategy / Gerry Johnson, Kevan Scholes. text and cases by
Publication details: London ; New York : Prentice Hall Europe, 1989
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HD30.28.J648 1989.
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