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Subliminal persuasion [electronic resource] : influence & marketing secrets they don't want you to know / Dave Lakhani. by
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
The psychology of marketing [electronic resource] : cross-cultural perspectives / Gerhard Raab ... [et al.]. by
Publication details: Burlington, VT : Gower, 2010
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
The buying brain [electronic resource] : secrets of selling to the subconscious mind / A.K. Pradeep. by
Publication details: Hoboken, NJ : Chichester : Wiley ; John Wiley [distributor], c2010
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Brainfluence [electronic resource] : 100 ways to persuade and convince customers with neuromarketing / Roger Dooley. by
Publication details: Hoboken, N.J. : Wiley, c2012
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Decoded [electronic resource] : the science behind why we buy / Phil Barden ; foreword by Rory Sutherland. by
Publication details: Chichester, West Sussex : John Wiley & Sons Ltd., 2013
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske. by
Edition: First edition.
Publisher: San Francisco : Jossey-Bass, 2013
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
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