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Principles of marketing Kotler, P. and Armstrong, G. by
Edition: 9th
Publication details: Upper Saddle River, New Jersey Prentice Hall 2001
Availability: Items available for loan: Strathmore University (Main Library) (7)Call number: HF5415.K636 2001, ...
Marketing Judo: Brains not Budgets. Norman Moyo by
Availability: Items available for reference: Special Collection: Not for loan (1).
The Influence of marketing mix strategies on organizational performance : : a case of Asset Management Companies in Nairobi County / Mbiyu Kagiri Mumbi by
Publication details: Nairobi: Strathmore University; 2019
Online resources:
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HF5413.K345 2019.
Effects of marketing mix strategies on intentions to purchase HIV self-test kits from pharmacies in Nairobi County / Beatrice Leboo by
Publication details: Nairobi Strathmore University 2020
Online resources:
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: RS355.L436 2020.
Effectiveness of marketing mix elements on sales volumes for over the counter medicines for multinational pharmaceutical companies in Kenya/ Selina Musalia by
Publication details: Nairobi: Strathmore University; 2019
Online resources:
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HD9675.M873 2019.
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