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Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee. by
Edition: 3rd ed.
Publication details: Los Angeles : Sage Publications, c2008
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5414.K67 2008.
Corporate social responsibility as a competitive edge \ Andrew Mutuma by
Publication details: Nairobi Marketing Africa Limited 2010
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Social marketing gains steam as society seeks for marketing solutions to social issues / Boniface Ngahu by
Publication details: Nairobi Marketing Africa Limited 2010
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
How to win campaigns [electronic resource] : 100 steps to success / Chris Rose. by
Publication details: London ; Sterling, VA : Earthscan, 2005
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10128880 (1)
How to win campaigns [electronic resource] : 100 steps to success / Chris Rose. by
Publication details: London ; Sterling, VA : Earthscan, 2005
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10128880 (1)
Marketing & politics Vincent Oduor by
Publication details: Nairobi Marketing Africa 2012
Availability: Items available for reference: Special Collection: Not for loan (1).
The Benefits of social media marketing Nick Satmoulis by
Publication details: Nairobi The Standard Group Centre 2012
Availability: Items available for reference: Special Collection: Not for loan (1).
Societal marketing in 2002 and beyond [electronic resource] / guest editors, Pierre McDonagh and Clifford J. Shultz II. by Series: European journal of marketing ; v.36, no. 5/6
Publication details: Bradford, England : Emerald Group Publishing, c2002
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Social media marketing [electronic resource] : an hour a day / Dave Evans. by Series: Serious skills
Publication details: Indianapolis, Ind. : Wiley, c2008
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
The she spot [electronic resource] : why women are the market for changing the world--and how to reach them / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg. by
Edition: 1st ed.
Publication details: San Francisco : Berrett-Koehler Publishers, c2008
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HF5415.332.W66 W577 2008eb.
Marketing non-profit organisations [electronic resource] / S.M. Jha. by
Edition: Rev. ed.
Publication details: Mumbai [India] : Himalaya Pub. House, 2009
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Social media marketing [electronic resource] : the next generation of business engagement / Dave Evans; with Jake McKee. by
Edition: 1st ed.
Publication details: Hoboken, NJ : Wiley Technology Pub., c2010
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
ROI of $ocial media [electronic resource] : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos. by
Publication details: Singapore : John Wiley & Sons (Asia), c2011
Other title:
  • ROI of social media
  • Return of investment of social media
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Social media marketing [electronic resource] : an hour a day 2nd edition / Dave Evans. by
Edition: 2nd ed.
Publication details: Indianapolis, IN : Wiley, 2012
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
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