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Citizen marketers [electronic resource] : when people are the message / Ben McConnell and Jackie Huba. by
Publication details: Chicago, IL : Kaplan Pub., c2006
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
The Social media revolution Abdikadir Hussein recent developments and guidelines for employers to consider by
Publication details: Nairobi Kenya Institute of Management 2011
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
The global cocktail party : social media as tools for organizational communication Murage Mugo by
Publication details: Nairobi Liason Media 2011
Availability: Items available for loan: Strathmore University (Main Library) (1).
Revolution 2.0 : in comes the era of web justice Louisa Kadzo by
Publication details: Nairobi Kommunication Ultimate Ltd. 2011
Availability: Items available for reference: Special Collection: Not for loan (1).
A guide propelling your personal brand through social media / Mark Kaigwa by
Publication details: Nairobi Marketing Africa Limited 2011
Availability: Items available for reference: Special Collection: Not for loan (1).
Social media marketing: Sheriff Alabi r u connecting with the youth? by
Publication details: Nairobi Marketing Africa Limited 2011
Availability: Items available for reference: Special Collection: Not for loan (1).
Global CEO young and rubicam brands Peter Stringham by
Publication details: Nairobi Marketing Africa Limited 2011
Availability: Items available for reference: Special Collection: Not for loan (1).
Achieving corporate agility through online social networks : a framework for strategic business network Daniel Muthama Kilonzo by
Publication details: Nairobi Strathmore University 2011
Online resources:
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HF5415.1265.K55 2011.
The end of customer service as usual: how twitter is changing the kenyan brand experiences Mark Kaigwa by
Publication details: Nairobi Marketing Africa 2012
Availability: Items available for reference: Special Collection: Not for loan (1).
Social networking giants copy smaller rivals to win customers New York Times Syndicate by
Publication details: Nairobi Nation Media Group 2012
Availability: Items available for reference: Special Collection: Not for loan (1).
Startups that make money attract venture capitalists but social impact offers greater value Nation Media Group by
Publication details: Nairobi Nation Media Group 2012
Availability: Items available for reference: Special Collection: Not for loan (1).
Social media marketing [electronic resource] : an hour a day / Dave Evans. by Series: Serious skills
Publication details: Indianapolis, Ind. : Wiley, c2008
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Social media metrics [electronic resource] : how to measure and optimize your marketing investment / Jim Sterne. by
Publication details: Hoboken, N.J. : Wiley, c2010
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
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