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Marketing research with SAS enterprise guide [electronic resource] / Kristof Coussement, Nathalie Demoulin and Karine Charry. by
Publication details: Farnham, Surrey, England ; Burlington, Vt. : Gower, c2011
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Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
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Big data marketing : engage your customers more effectively and drive value / Lisa Arthur. by Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]Copyright date: �2013
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Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L Winston. by Publisher: Indianapolis, Indiana : John Wiley & Sons, Incorporation, 2014Copyright date: �2014
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Practical text analytics : interpreting text and unstructured data for business intelligence / Steven Struhl. by Series: Marketing science
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Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HF5415.125 .S77 2015.
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