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Case studies in marketing Giles, G. by
Publication details: London, UK Macdonald & Evans Limited 1967
Availability: Items available for loan: Strathmore University (Main Library) (2)Call number: HF5415.G47 1967, ...
The myth of excellence Why companies never try to be the best at everything Crawford, F. and Mathews, R. by
Publication details: New York Crown Business 2001
Availability: Items available for loan: Strathmore University (Main Library) (2)Call number: HF5415.2.C76 2001, ...
Marketing mistakes and successes Hartley, F. by
Edition: 9th
Publication details: Hoboken, New Jersey John Wiley & Sons 2004
Availability: Items available for loan: Strathmore University (James Gachui Library) (3)Call number: HF5415.1.H37 2004, ...
Global marketing management / Warren J. Keegan. by
Edition: 7th ed.
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002
Availability: Items available for loan: Strathmore University (Main Library) (17)Call number: HF1416.K44 2002, ... Not available: Strathmore University (Main Library): Checked out (1).
Principles and practice of marketing / David Jobber. by
Edition: 3rd ed.
Publication details: London ; New York : McGraw-Hill, [2001]
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.J5 2001.
Business and marketing for engineering and scientists / Tony Curtis. by
Publication details: London ; New York : McGraw-Hill, c1994
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HD31.C875 1994.
Problems in marketing / [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward. by Series: McGraw-Hill series in marketing
Edition: 6th ed.
Publication details: New York : McGraw-Hill, c1981
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.P724 1981.
International marketing management : strategies and cases / Jean-Pierre Jeannet, Hubert D. Hennessey. by
Publication details: Boston : Houghton Mifflin, c1988
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF1009.5.J43 1988.
Cases in international marketing / Christopher Gale, Neil H. Borden, Jean-Pierre Jeannet. by
Publication details: Englewood Cliffs, NJ : Prentice-Hall, c1986
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF1009.5.G32 1986.
Marketing mistakes and successes Robert F. Hartley by
Edition: 10th
Publication details: Hoboken, New Jersey John Wiley & Sons 2006
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.1.H37 2006.
European marketing : readings and cases / [edited] by Chris Halliburton, Reinhard Hèunerberg. by
Publication details: Wokingham, England ; Reading, Mass. : Addison-Wesley, 1993
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.12.E8E98 1993.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 11th ed.
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007
Availability: Items available for loan: Strathmore University (Main Library) (4)Call number: HF5415.135.K47 2007, ...
Principles and practice of marketing / David Jobber. by
Edition: 3rd ed.
Publication details: London ; New York : McGraw-Hill, c2001
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.J5 2001.
Organizing and implementing the marketing effort : text and cases / Frank V. Cespedes. by
Publication details: Reading, Mass. : Addison-Wesley, c1991
Availability: Items available for loan: Strathmore University (Main Library) (2)Call number: HF5415.13.C73 1991, ...
Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond. by
Publication details: Nairobi JKF c2007
Availability: Items available for loan: Strathmore University (Main Library) (6)Call number: HF5415.13.A24 1979, ...
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons. by
Edition: 7th ed.
Publication details: New York : J. Wiley, c2000
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.13.D32 2002.
Marketing management : cases for creative problem solving / Laurence Martin Weinstein, Madan Annavarjula. by
Publication details: Cincinnati, Ohio : South-Western College Pub., c2001
Availability: Items available for loan: Strathmore University (Main Library) (3)Call number: HF5415.135.W44 2001, ...
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. by
Edition: 9e [ed.].
Publication details: Mason, OH : Thomson South-Western, 2007
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5415.13.H87 2007, ...
Marketing strategy / O.C. Ferrell, Michael D. Hartline. by
Edition: 4e [ed.].
Publication details: Mason, OH : Thomson South-Western, c2008
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (6)Call number: HF5415.13.M3586 2008, ...
Managing marketing : text, cases, and readings / Thomas V. Bonoma. by
Publication details: New York : London : Free Press ; Collier Macmillan, c1984
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.13.B597 1984.
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