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Designing brand identity : a complete guide to creating, building and maintaining strong brands / Wheeler, A. by
Publication details: Hoboken, New Jersey John Wiley & Sons 2003
Availability: Items available for loan: Strathmore University (Main Library) (2)Call number: HD69.B7W44 2003, ...
Brand driven : the route to integrated branding through great leadership / edited by LePla, F., Davis, SV., Parker, LM. by
Publication details: London, UK Kogan Page Ltd 2003
Availability: Items available for loan: Strathmore University (James Gachui Library) (1)Call number: HD69.B71L467 2003. Strathmore University (Main Library) (1)Call number: HD69.B71L467 2003. Not available: Strathmore University (James Gachui Library): In transit (1).
Advanced brand management : from vision to valuation / Temporal, P. by
Publication details: Clementi Loop, Singapore John Wiley & Sons (Asia) Pte Ltd 2002
Availability: Not available: School of Accountancy: In transit (1). Strathmore University (James Gachui Library): In transit (1).
Before the brand : creating the unique DNA of an enduring brand identity / Perry, A. by
Publication details: New York McGraw-Hill 2003
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HD69.B7P477 2003.
Branding across borders : a guide to global brand marketing / Gregory, JR. by
Publication details: Chicago, Ill McGraw-Hill 2001
Availability: Items available for loan: Strathmore University (James Gachui Library) (1)Call number: HD69.B7G74 2001. Strathmore University (Main Library) (3)Call number: HD69.B7G74 2001, ...
Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom, III. by
Publication details: New York : McGraw-Hill, c2003
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HD69.B7P477 2003.
Brand packaging.
Publication details: St. Charles, IL : Independent Pub. Co.
Other title:
  • Brandpackaging
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: TS195.A1B73 1991.
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. by
Publication details: New York : Free Press, c2004
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HD69.B7.A2154 2004, ...
Harvard business review on brand management / Harvard business School Series: The Harvard business review paperback series
Publication details: Boston, Mass. : Harvard Business School Press, c1999
Other title:
  • Brand management
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HD69.B7H37 1999, ...
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 2nd ed.
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HD69.B7K45 2003, ...
Advanced brand management : from vision to valuation / Paul Temporal. by
Publication details: Singapore ; New York : John Wiley & Sons, c2002
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HD69.B7T448 2002.
Integrated branding : becoming brand-driven through company-wide action / F. Joseph LePla & Lynn M. Parker. by
Edition: Rev. ed.
Publication details: London ; Milford, CT : Kogan Page, 2002
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HD69.B7L47 2002.
How brands become icons : the principles of cultural branding / Douglas B. Holt. by
Publication details: Boston, Mass. : Harvard Business School Press, c2004
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HD69.B7H647 2004.
Corporate reputations : strategies for developing the corporate brand / Grahame R. Dowling. by
Publication details: London : Kogan Page, 1994
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HD59.2.D69 1994.
Even more top secret recipes : more amazing kitchen clones of America's favorite brand-name foods / Todd Wilbur ; illustrated by the author. by
Publication details: New York : Plume, c2002
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: TX715.W6583 2002.
Implications of brand positioning on the business performance of a health care company (firm level) : case of AA health services / Samuel Kariuki by
Publication details: Nairobi, Kenya Starthmore University 2010
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HD69.B7K37 2010.
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