Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre.
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008.Description: xxii, 489 p. : ill. ; 23 cmISBN:- 9780131986220
- 0131986228
- Entertainment marketing and communication
- Leisure industry -- United States -- Marketing
- Performing arts -- United States -- Marketing
- Entertainment events -- United States -- Marketing
- Amusements -- United States -- Marketing
- Tourism -- United States -- Marketing
- Recreation -- United States -- Marketing
- Consumer behavior -- United States
- Communication in marketing -- United States
- GV188.3.U6 S29 2008
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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BOOK
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Strathmore University (Main Library) Open Shelf | BOOK | GV188.3.U6 S29 2008 | Available | 75159 | |||
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BOOK
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Strathmore University (Main Library) Open Shelf | BOOK | GV188.3.U6 S29 2008 | Available | 75155 | |||
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BOOK
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Strathmore University (Main Library) Open Shelf | BOOK | GV188.3.U6 S29 2008 | Available | 75156 | |||
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BOOK
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Strathmore University (Main Library) Open Shelf | BOOK | GV188.3.U6 S29 2008 | Available | 75163 | |||
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BOOK
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Strathmore University (Main Library) Open Shelf | BOOK | GV188.3.U6 S29 2008 | Available | 75165 |
Includes bibliographical references and index.
Table of Contents
1. The entertainment industry
2. Entertainment audiences and audiences research
3. Applying marketing and communication principles
4. Industry applications
5. Case studies from the real of experimental entertainment
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