Strathmore University Library Search for 'an:9012'

Brand warfare 10 rules for building the killer brand : lessons for new and old economy players /

By D'Alessandro, David F..
New York : McGraw-Hill, .
xviii, 185 p. ; , Includes index. 24 cm..

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The hero and the outlaw building extraordinary brands through the power of archetypes /

By Mark, Margaret..
New York : McGraw-Hill, .
xii, 384 p. : 24 cm..

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Product strategy for high technology companies accelerating your business to web speed /

By McGrath, Michael E..
New York : McGraw-Hill, .
xx, 378 p. : 24 cm..

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The Essential brand book over 100 techniques to increase brand value /

By Ellwood, Iain..
London : Kogan Page, .
xi, 321 p. : , Previous ed.: 2000. 24 cm..

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The Essential brand book over 100 techniques to increase brand value /

By Ellwood, Iain..
London : Kogan Page, .
xi, 321 p. : , Previous ed.: 2000. 24 cm..

]]> Place hold on The Essential brand book

Defending the brand aggressive strategies for protecting your brand in the online arena /

By Murray, Brian H.,.
New York : American Management Association, .
xvi, 268 p. : 24 cm..

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Beyond the brand why engaging the right customers is essential to winning in business /

By Winsor, John,.
Chicago : Dearborn Trade Pub., .
xviii, 269 p.

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Performance measurement in the 21st century from performance measurement to performance management /

Bradford, England : Emerald Group Publishing, .
147 p.

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Beyond branding how the new values of transparency and integrity are changing the world of brands /

London : Kogan Page, .
xviii, 236 p. :

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Managing product development

New York : Oxford University Press, .
x, 306 p. :

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How come your brand isn't working hard enough? the essential guide to brand management /

By Cheverton, Peter..
London : Kogan Page, .
xii, 180 p. : , Includes index.

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Marketing revolution the radical new approach to transforming the business, the brand and the bottom line /

Sterling, VA : Kogan Page, .
xii, 309 p.

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Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /

By Taylor, David,.
Chichester, England ; | Hoboken, NJ : J. Wiley, .
ix, 162 p. : 24 cm..

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Project management in new product development

By Barkley, Bruce,.
New York : McGraw-Hill, .
xxxiii, 397 p. : 25 cm..

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The brand mindset five essential strategies for building brand advantage throughout your company.

By Knapp, Duane E..
London : McGraw-Hill, .
xxiii, 277 p.

]]> Place hold on The brand mindset

The brand mindset five essential strategies for building brand advantage throughout your company.

By Knapp, Duane E..
London : McGraw-Hill, .
xxiii, 277 p.

]]> Place hold on The brand mindset

The product manager's field guide practical tools, exercises, and resources for improved product management /

By Gorchels, Linda..
New York : McGraw-Hill, .
vii, 228 p. : 24 cm..

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The product manager's handbook the complete product management resource /

By Gorchels, Linda..
Lincolnwood, Ill. : NTC Business Books, .
ix, 290 p. :

]]> Place hold on The product manager's handbook

The product manager's field guide practical tools, exercises, and resources for improved product management /

By Gorchels, Linda..
New York : McGraw-Hill, .
vii, 228 p. : 24 cm..

]]> Place hold on The product manager's field guide

The product manager's handbook the complete product management resource /

By Gorchels, Linda..
Lincolnwood, Ill. : NTC Business Books, .
ix, 290 p. :

]]> Place hold on The product manager's handbook

What customers want using outcome-driven innovation to create breakthrough products and services /

By Ulwick, Anthony W.,.
New York : McGraw-Hill, .
xxxv, 202 p. : 24 cm..

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Branded entertainment product placement and brand strategy in the entertainment business /

By Lehu, Jean-Marc..
London : Kogan Page, .
ix, 266 p.

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Branded entertainment product placement and brand strategy in the entertainment business /

By Lehu, Jean-Marc..
London : Kogan Page, .
ix, 266 p.

]]> Place hold on Branded entertainment

The brand mindset five essential strategies for building brand advantage throughout your company.

By Knapp, Duane E..
London : McGraw-Hill, .
xxiii, 277 p.

]]> Place hold on The brand mindset

The product manager's field guide practical tools, exercises, and resources for improved product management /

By Gorchels, Linda..
New York : McGraw-Hill, .
vii, 228 p. : 24 cm..

]]> Place hold on The product manager's field guide

The product manager's handbook the complete product management resource /

By Gorchels, Linda..
Lincolnwood, Ill. : NTC Business Books, .
ix, 290 p. :

]]> Place hold on The product manager's handbook

What customers want using outcome-driven innovation to create breakthrough products and services /

By Ulwick, Anthony W.,.
New York : McGraw-Hill, .
xxxv, 202 p. : 24 cm..

]]> Place hold on What customers want

Branded entertainment product placement and brand strategy in the entertainment business /

By Lehu, Jean-Marc..
London : Kogan Page, .
ix, 266 p.

]]> Place hold on Branded entertainment

Branding unbound the future of advertising, sales, and the brand experience in the wireless age /

By Mathieson, Rick..
New York : AMACOM, .
ix, 244 p. : 24 cm..

]]> Place hold on Branding unbound

Branding unbound the future of advertising, sales, and the brand experience in the wireless age /

By Mathieson, Rick..
New York : AMACOM, .
ix, 244 p. : 24 cm..

]]> Place hold on Branding unbound

Beyond branding how the new values of transparency and integrity are changing the world of brands /

London : Kogan Page, .
xviii, 236 p. :

]]> Place hold on Beyond branding

Managing product development

New York : Oxford University Press, .
x, 306 p. :

]]> Place hold on Managing product development

Spark be more innovative through co-creation /

By Winsor, John,.
Chicago : Dearborn Trade Pub., .
xvii, 272 p. , Includes index.

]]> Place hold on Spark

How come your brand isn't working hard enough? the essential guide to brand management /

By Cheverton, Peter..
London : Kogan Page, .
xii, 180 p. : , Includes index.

]]> Place hold on How come your brand isn't working hard enough?

Marketing revolution the radical new approach to transforming the business, the brand and the bottom line /

Sterling, VA : Kogan Page, .
xii, 309 p.

]]> Place hold on Marketing revolution

Spark be more innovative through co-creation /

By Winsor, John,.
Chicago : Dearborn Trade Pub., .
xvii, 272 p. , Includes index.

]]> Place hold on Spark

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /

By Taylor, David,.
Chichester, England ; | Hoboken, NJ : J. Wiley, .
ix, 162 p. :

]]> Place hold on Brand stretch

New product forecasting an applied approach /

By Kahn, Kenneth B..
Armonk, N.Y. : M.E. Sharpe, Inc., .
xviii, 157 p. :

]]> Place hold on New product forecasting