Strathmore University Library Search for 'an:17030'

Brand warfare 10 rules for building the killer brand : lessons for new and old economy players /

By D'Alessandro, David F..
New York : McGraw-Hill, .
xviii, 185 p. ; , Includes index. 24 cm..

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The hero and the outlaw building extraordinary brands through the power of archetypes /

By Mark, Margaret..
New York : McGraw-Hill, .
xii, 384 p. : 24 cm..

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The Corinne T. Netzer 2002 calorie counter

By Netzer, Corinne T..
New York : Dell, .
291 p. ; 18 cm..

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The Corinne T. Netzer 2002 calorie counter

By Netzer, Corinne T..
New York : Dell, .
291 p. ; 18 cm..

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The Corinne T. Netzer 2002 calorie counter

By Netzer, Corinne T..
New York : Dell, .
291 p. ; 18 cm..

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The Corinne T. Netzer 2002 calorie counter

By Netzer, Corinne T..
New York : Dell, .
291 p. ; 18 cm..

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The Essential brand book over 100 techniques to increase brand value /

By Ellwood, Iain..
London : Kogan Page, .
xi, 321 p. : , Previous ed.: 2000. 24 cm..

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The Essential brand book over 100 techniques to increase brand value /

By Ellwood, Iain..
London : Kogan Page, .
xi, 321 p. : , Previous ed.: 2000. 24 cm..

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From bricks to clicks 5 steps to creating a durable online brand /

By Timacheff, Serge..
New York : McGraw-Hill, .
xvi, 303 p. : 24 cm..

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From bricks to clicks 5 steps to creating a durable online brand /

By Timacheff, Serge..
New York : McGraw-Hill, .
xvi, 303 p. : 24 cm..

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From bricks to clicks 5 steps to creating a durable online brand /

By Timacheff, Serge..
New York : McGraw-Hill, .
xvi, 303 p. : 24 cm..

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Branding @ the digital age

New York : Palgrave, .
xii, p. : 24 cm..

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Branding @ the digital age

New York : Palgrave, .
xii, p. : 24 cm..

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Branding @ the digital age

New York : Palgrave, .
xii, p. : 24 cm..

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Branding @ the digital age

New York : Palgrave, .
xii, p. : 24 cm..

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Defending the brand aggressive strategies for protecting your brand in the online arena /

By Murray, Brian H.,.
New York : American Management Association, .
xvi, 268 p. : 24 cm..

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Brand new brand thinking brought to life by 11 experts who do /

London : Kogan Page, .
x, 212 p. : 24 cm..

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Brandchild remarkable insights into the minds of today's global kids and their relationships with brands /

By Lindström, Martin,.
London ; | Sterling, VA : Kogan Page, .
xvi, 316 p. :

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Brandscendence three essential elements of enduring brands /

By Clark, Kevin A..
Chicago : Dearborn Trade, .
xviii, 247 p. :

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Winning the profit game smarter pricing, smarter branding /

New York : McGraw-Hill, .
xv, 315 p. : , Includes index.

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Media monoliths how great media brands thrive and survive /

By Tungate, Mark,.
London ; | Sterling, VA : Kogan Page, .
viii, 261 p. : 24 cm..

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Beyond branding how the new values of transparency and integrity are changing the world of brands /

London : Kogan Page, .
xviii, 236 p. :

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How come your brand isn't working hard enough? the essential guide to brand management /

By Cheverton, Peter..
London : Kogan Page, .
xii, 180 p. : , Includes index.

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Fashion brands branding style from Armani to Zara /

By Tungate, Mark,.
Sterling, Va. : Kogan Page, .
ix, 243 p.

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What's in a name? advertising and the concept of brands /

By Jones, John Philip..
Armonk, N.Y. : M.E. Sharpe, .
xxiii, 308 p. : 24 cm..

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The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! /

By Knapp, Duane E..
New York : McGraw-Hill, .
xix, 264 p. :

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Brands and branding

London : Profile Books, .
xv, 256 p. : 23 cm..

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The brand mindset five essential strategies for building brand advantage throughout your company.

By Knapp, Duane E..
London : McGraw-Hill, .
xxiii, 277 p.

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The brand mindset five essential strategies for building brand advantage throughout your company.

By Knapp, Duane E..
London : McGraw-Hill, .
xxiii, 277 p.

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IMC, the next generation five steps for delivering value and measuring returns using marketing communication /

By Schultz, Don E..
New York : McGraw-Hill, .
xxiii, 408 p. :

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IMC, the next generation five steps for delivering value and measuring returns using marketing communication /

By Schultz, Don E..
New York : McGraw-Hill, .
xxiii, 408 p. :

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The brand mindset five essential strategies for building brand advantage throughout your company.

By Knapp, Duane E..
London : McGraw-Hill, .
xxiii, 277 p.

]]> Place hold on The brand mindset

IMC, the next generation five steps for delivering value and measuring returns using marketing communication /

By Schultz, Don E..
New York : McGraw-Hill, .
xxiii, 408 p. :

]]> Place hold on IMC, the next generation

Winning the profit game smarter pricing, smarter branding /

New York : McGraw-Hill, .
xv, 315 p. : , Includes index.

]]> Place hold on Winning the profit game

Media monoliths how great media brands thrive and survive /

By Tungate, Mark,.
London ; | Sterling, VA : Kogan Page, .
viii, 261 p. : 24 cm..

]]> Place hold on Media monoliths

Beyond branding how the new values of transparency and integrity are changing the world of brands /

London : Kogan Page, .
xviii, 236 p. :

]]> Place hold on Beyond branding

How come your brand isn't working hard enough? the essential guide to brand management /

By Cheverton, Peter..
London : Kogan Page, .
xii, 180 p. : , Includes index.

]]> Place hold on How come your brand isn't working hard enough?

Creating passionbrands getting to the heart of branding /

By Edwards, Helen,.
Sterling, Va. : Kogan Page Limited, .
xii, 244 p.

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Fashion brands branding style from Armani to Zara /

By Tungate, Mark,.
Sterling, Va. : Kogan Page, .
ix, 243 p.

]]> Place hold on Fashion brands

The business of brands

By Miller, Jon,.
Chichester, England ; | Hoboken, N.J. : Wiley, .
xvi, 270 p. : 24 cm..

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Advergaming developer's guide using Macromedia Flash MX 2004 and Director MX /

By Afshar, Rod,.
Hingham, Mass. : Charles River Media, .
xiv, 449 p. :

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Brain tattoos creating unique brands that stick in your customers' minds /

By Post, Karen..
New York : AMACOM, .
xx, 187 p. :

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Creating passionbrands getting to the heart of branding /

By Edwards, Helen,.
Sterling, Va. : Kogan Page Limited, .
xii, 244 p.

]]> Place hold on Creating passionbrands

The business of brands

By Miller, Jon,.
Chichester, England ; | Hoboken, N.J. : Wiley, .
xvi, 270 p. :

]]> Place hold on The business of brands

What's in a name? advertising and the concept of brands /

By Jones, John Philip..
Armonk, N.Y. : M.E. Sharpe, .
xxiii, 308 p. :

]]> Place hold on What's in a name?