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Technology intelligence [electronic resource] : concept design and implementation in technology-based SME's / Pascal Savioz. by
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10076907 (1)
Doing management research [electronic resource] : a comprehensive guide / Raymond-Alain Thi?etart et al. ; translated [from the French] by Samantha Wauchope. by Language: English Original language: French
Publication details: London ; Thousand Oaks, Calif. : SAGE, 2001
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford. by
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10113934 (1)
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