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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona Strate University, Dwayne D. Gremler, Bowling Green State University. by
Edition: Seventh edition.
Publication details: New York : McGraw Hill : 2018
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HD9980.5.Z45 2018, ... Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HD9980.5.Z45 2018.
Service marketing and management : Christopher Lovelock, Jochen Wirtz People,technology,strategy by
Edition: 7th ed.
Publication details: England Pearson education 2011
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HD9981.5.L68 2011, ...
Services marketing management : a strategic perspective/ Hans Kasper, Piet van Helsdingen, Mark Gabbott. by
Edition: 2d ed.
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2006
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HD9980.5.K375 2006, ...
Services marketing management : a strategic perspective / Hans Kasper, Piet van Helsdingen, & Mark Gabbott. by
Edition: 2d ed.
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2006
Availability: http://www.loc.gov/catdir/toc/ecip064/2005034528.html (2)
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. by
Edition: Eighth edition.
Online resources:
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HF5415.12.L5883 2016.
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