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Services research in a cross-cultural/cross-national context [electronic resource] / guest editor: John B. Ford. by Series: International marketing review ; v.22, no. 3
Publication details: Bradford, England : Emerald Group Publishing, c2005
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Behavioral pricing [electronic resource] / guest editors Sarah Maxwell and Hooman Estelami. by Series: Journal of product & brand management, featuring pricing strategy & practice ; v.14, no. 6
Publication details: Bradford, England : Emerald Group Publishing, c2005
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Demographic change and the fashion market [electronic resource] / editor Richard Jones. by Series: Journal of fashion marketing and management: an international journal ; v.9, no. 4
Publication details: Bradford, England : Emerald Group Publishing, c2005
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford. by
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Consumption, culture and consumer life-choices in Australia [electronic resource] / guest editor, Paul Henry. by Series: Qualitative Market Research, an International Journal ; v.9, no. 2
Publication details: Bradford, England : Emerald Group Publishing, c2006
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Marketing education [electronic resource] : constructing the future / guest editor Val Cox. by Series: Marketing Intelligence & Planning ; v.24, no. 3
Publication details: Bradford, England : Emerald Group Publishing, c2006
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Explaining buyer behavior [electronic resource] : central concepts and philosophy of science issues / John O'Shaughnessy. by
Publication details: New York : Oxford University Press, 1992
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Issues and advances in international marketing research [electronic resource] / guest editors: Rudolf R. Sinkovics and Thomas Salzberger. by Series: International Marketing Review ; 23, no. 4
Publication details: Bradford, England : Emerald Group Publishing, c2006
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Developments in human observation methodologies [electronic resource] / guest editore Nick Lee and Amanda J. Broderick. by Series: Qualitative Market Research, an international journal ; 10, no. 2
Publication details: Bradford, England : Emerald Group Publishing, c2007
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Review of marketing research. Vol. 3 [electronic resource] / Naresh K. Malhotra, editor. by Series: Review of marketing research
Publication details: Armonk, N.Y. : M.E. Sharpe, 2007
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Review of marketing research. Vol. 1 [electronic resource] / Naresh K. Malhotra, editor. by Series: Review of marketing research
Publication details: Armonk, N.Y. : M.E. Sharpe, 2005
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Review of marketing research. Vol. 2 [electronic resource] / Naresh K. Malhotra, editor. by Series: Review of marketing research
Publication details: Armonk, N.Y. : M.E. Sharpe, 2006
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Thinking allowed [electronic resource] / editor Keith Crosier. by Series: Marketing Intelligence & Planning ; 25, no. 3
Publication details: Bradford : Emerald Group Press, c2007
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Brand, organizational identity and reputation in SMEs [electronic resource] : an overview / guest editors: Temi Abimbola and Christine Vallaster. by Series: Qualitative Market Research ; 10, no. 4
Publication details: Bradford, England : Emerald Group Publishing, c2007
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
The fast path to corporate growth [electronic resource] : leveraging knowledge and technologies to new market applications / Marc H. Meyer. by
Publication details: Oxford ; New York : Oxford University Press, 2007
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Developing brands with qualitative market research [electronic resource] / Jon Chandler and Mike Owen. by Series: Qualitative market research ; v. 5
Publication details: London ; Thousand Oaks, CA : Sage, 2002
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Developing advertising with qualitative market research [electronic resource] / Judith Wardle. by Series: Qualitative market research ; 6
Publication details: London ; Thousand Oaks, CA : Sage, 2002
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Delivering results in qualitative market research [electronic resource] / Geraldine Lillis. by Series: Qualitative market research ; 7
Publication details: London ; Thousand Oaks, CA : Sage, 2002
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
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