Cover uptake anchors on marketing Philip Wahome
Publication details: Nairobi Nation Media Group Tuesday, April 7 2009Description: p16, Daily Nation, April 7 2009Subject(s): Summary: Weak insurance marketing strategies and lack of continuous research are to blame for the poor preformance of the onsurance sector in Kenya. The industry is currently characterized by old products that are currently undifferentiated across most companies leaving price as the only competitive tool. Developed insurance markets thrive on targeted advertizing and and marketing campaigns; sales and distribution channels are well streamlined with in-house agents and brokers pushing products. Bancassurance is also well defined within such markets.
Weak insurance marketing strategies and lack of continuous research are to blame for the poor preformance of the onsurance sector in Kenya.
The industry is currently characterized by old products that are currently undifferentiated across most companies leaving price as the only competitive tool.
Developed insurance markets thrive on targeted advertizing and and marketing campaigns; sales and distribution channels are well streamlined with in-house agents and brokers pushing products. Bancassurance is also well defined within such markets.
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