Corporate social responsibility as a competitive edge \ Andrew Mutuma

By: Publication details: Nairobi Marketing Africa Limited 2010Description: 16-19 pg Marketing Africa April 2010Subject(s):
Contents:
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Summary: CSR represents an interesting evolution and culmination of philanthropy and ethics.Specifically, corporate philanthropy has evolved from the donation of cash and products to charitable organizations because its the right thing to do to more strategic philanthropy where donations are focused on a theme that has some relationship to the company's core business
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Article Article Strathmore University (Main Library) Open Shelf ART Not for loan
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CSR represents an interesting evolution and culmination of philanthropy and ethics.Specifically, corporate philanthropy has evolved from the donation of cash and products to charitable organizations because its the right thing to do to more strategic philanthropy where donations are focused on a theme that has some relationship to the company's core business

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