Social marketing gains steam as society seeks for marketing solutions to social issues / Boniface Ngahu

By: Publication details: Nairobi Marketing Africa Limited 2010Description: 28-29 pg Marketing Africa April 2010Subject(s):
Contents:
-
Summary: Traditionally social marketing was a preserve for nongovernmental organizations and government departments.Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society.
Reviews from LibraryThing.com:
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Article Article Strathmore University (Main Library) Open Shelf ART Not for loan
Total holds: 0

-

-

Traditionally social marketing was a preserve for nongovernmental organizations and government departments.Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society.

There are no comments on this title.

to post a comment.
© Strathmore University Library Madaraka Estate Ole, Sangale Road P. O. Box 59857 00200 City Square Nairobi Kenya
Tel.: (+254) (0)703 034000/(0)703 034200/(0)703 034300 Fax.: (+254) (0)20-607498