Which marketing strategy would work for you duringthese challenging times? Kimanjje Kach
Publication details: Nairobi Marketing Africa Ltd. 2010Description: 32-33pg Marketing Africa Aug/Sept 2010Subject(s):Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Article | Special Collection Special Collection | ART | Not for loan |
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Consumers are increasingly aware of marketing strategies and can spot a sales pitch a mile away. To put it bluntly, consumers are getting sick of consumerism, consumerism towards what they believe to be more real......
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