The power of group buying in Kenya; great discounts at your fingertips / Jaqi Kamau
Publication details: Nairobi Marketing Africa Limited 2011Description: 20-21 pg. Marketing Africa February 2011Subject(s):Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Article | Special Collection Special Collection | ART | Not for loan |
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The critical success factors in group buying include acquiring large numbers of subscribers, quality assurance in all the products and services and good customer service to both the consumers and the retailers...
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