Design is the new marketing Nancy F. Kamuzora

By: Publication details: Nairobi Marketing Africa Ltd. 2010Description: 78-80pg Marketing Africa Aug/Sept 2010Subject(s):
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Summary: Marketing an experience as opposed to a product assortment. Expensively printed glossy catalogs were no longer the solution but instead the appeal of shopping in a store....
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Marketing an experience as opposed to a product assortment. Expensively printed glossy catalogs were no longer the solution but instead the appeal of shopping in a store....

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