Pitfalls of tourism marketing in Kenya Mohamed Hersi

By: Publication details: Nairobi Marketing Africa Ltd. 2010Description: 16-19pg Marketing Africa Aug/Sept 2010Subject(s):
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Summary: According to the world travel and tourism council, the global standards are that every 8 foreign arrivals should create 1 direct job in the host country. South Africa creates a job for every 12 people who arrive- dismal customers service Australia 1 job for every 8, while Kenya creates 1 job for every 5....
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According to the world travel and tourism council, the global standards are that every 8 foreign arrivals should create 1 direct job in the host country. South Africa creates a job for every 12 people who arrive- dismal customers service Australia 1 job for every 8, while Kenya creates 1 job for every 5....

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