Experiential marketing and brand experience David Boon

By: Publication details: Nairobi Marketing Africa Limited 2011Description: 64-65 pg. Marketing Africa February 2011Subject(s):
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Summary: Create experiences that strengthen relationships between brands and the people who matter most to them. Experiences matter no doubt about that and it is more than a single moment but every single touch-point...
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Create experiences that strengthen relationships between brands and the people who matter most to them. Experiences matter no doubt about that and it is more than a single moment but every single touch-point...

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