The 'How' and 'why' of a successful product launch Wycliffe Nyakina
Publication details: Nairobi financial post 19 JANUARY-25 JANUARY,2009Description: p19financial postSubject(s): Summary: Product launching needs to be done with consistency and a clear focus.Their should also strategic selection of packaging materials and other attributes such as colour selection,size and quality management in production.
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Product launching needs to be done with consistency and a clear focus.Their should also strategic selection of packaging materials and other attributes such as colour selection,size and quality management in production.
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