The tenets of managerial excellence Anderea Morara
Publication details: Nairobi The Standard Group Tuesday, May 19 2009Description: p.17 [The Financial Journal], The Standard, May 19 2009Subject(s): Summary: Strategy at different levels of business : Strategy exist at several levels in any organization. * Corporate Strategy : Concerned with the overall purpose and scope of the business to meet stakeholder expectations. A crucial level influenced by investors in the business and acts to guide strategic decision making. * Business Unit Strategy : Concerned with how a business competes successfully in a particular market. * Operational Strategy : how each part of the business is organized to deliver the corporate and business-unit level strategic direction. Operation strategy focuses on issues of resources, people and processes.
Strategy at different levels of business :
Strategy exist at several levels in any organization.
* Corporate Strategy : Concerned with the overall purpose and scope of the business to meet stakeholder expectations. A crucial level influenced by investors in the business and acts to guide strategic decision making.
* Business Unit Strategy : Concerned with how a business competes successfully in a particular market.
* Operational Strategy : how each part of the business is organized to deliver the corporate and business-unit level strategic direction. Operation strategy focuses on issues of resources, people and processes.
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