Corporate storytelling : from analyis to synthesis of organisational knowledge Murage Mugo

By: Publication details: Nairobi, Kenya Liason Media 2111Description: 15p. April (Small Medium Enterprises Today)Subject(s):
Contents:
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Summary: Corporate storytelling is about getting to the core of an organization's value proposition. It is about developing narratives that simply and compellingly relate the 'story' to customers, prospects, investors, media, employees and others in a way that motivates them to think or act favorably towards the organization.
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Corporate storytelling is about getting to the core of an organization's value proposition. It is about developing narratives that simply and compellingly relate the 'story' to customers, prospects, investors, media, employees and others in a way that motivates them to think or act favorably towards the organization.

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