Trading spaces - a unique brand advantage Graham Leigh
Publication details: Nairobi Marketing Africa 2012Description: p. 34-37( March 2012)Subject(s):Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Article | Special Collection Special Collection | ART | Not for loan |
-
-
The explosion of integrated digital media in the retail environment is both an opportunity and a threat for brands. Consumers can tune-out because of an information and sensory overload as they are bombarded with not only static visuals, but with moving TV and electronic images at every turn in every public space.
There are no comments on this title.