Alcohol- brand platform innovators Allan Sikobe

By: Publication details: Nairobi Marketing Africa Ltd. 2010Description: 84-85pg Marketing Africa Aug/Sept 2010Subject(s):
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Summary: The fragmentation and myriad nature of advertising means it's harder to engage younger audiences. Traditionally advertising agencies came up with the big idea, and then it was up to the BTL agencies to make it work in their discilpine ....
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The fragmentation and myriad nature of advertising means it's harder to engage younger audiences. Traditionally advertising agencies came up with the big idea, and then it was up to the BTL agencies to make it work in their discilpine ....

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