Trading spaces - a unique brand advantage Graham Leigh

By: Publication details: Nairobi Marketing Africa 2012Description: p. 34-37( March 2012)Subject(s):
Contents:
-
Summary: The explosion of integrated digital media in the retail environment is both an opportunity and a threat for brands. Consumers can tune-out because of an information and sensory overload as they are bombarded with not only static visuals, but with moving TV and electronic images at every turn in every public space.
Reviews from LibraryThing.com:
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Article Article Special Collection Special Collection ART Not for loan
Total holds: 0

-

-

The explosion of integrated digital media in the retail environment is both an opportunity and a threat for brands. Consumers can tune-out because of an information and sensory overload as they are bombarded with not only static visuals, but with moving TV and electronic images at every turn in every public space.

There are no comments on this title.

to post a comment.
© Strathmore University Library Madaraka Estate Ole, Sangale Road P. O. Box 59857 00200 City Square Nairobi Kenya
Tel.: (+254) (0)703 034000/(0)703 034200/(0)703 034300 Fax.: (+254) (0)20-607498