You have to be an eagle to soar with eagles because only eagles soar with eagles Peter Igaga

By: Publication details: Nairobi Marketing Africa Limited 2011Description: 34-37 pg. Marketing Africa February 2011Subject(s):
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Summary: A good brand must be able to sink its talons into its market and hold it with the maximum grip so there is no chance for a competing brand to snatch your market share. The brand must also be able to surgically give its consumers what they want...
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A good brand must be able to sink its talons into its market and hold it with the maximum grip so there is no chance for a competing brand to snatch your market share. The brand must also be able to surgically give its consumers what they want...

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