Customer service: is the customer always right? Mutuma Andrew

By: Publication details: Nairobi Marketing Africa Ltd. 2010Description: 20-22pg Marketing Africa Aug/Sept 2010Subject(s):
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Summary: Many customers will use take the advantage because,''they know that the customer is always right''. This is especially the case when a customer owes money. The terms of engagement are clear as set out in the service level agreements that we sign, with obligations duly set out for both parties....
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Many customers will use take the advantage because,''they know that the customer is always right''. This is especially the case when a customer owes money. The terms of engagement are clear as set out in the service level agreements that we sign, with obligations duly set out for both parties....

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