The end of customer service as usual: how twitter is changing the kenyan brand experiences Mark Kaigwa

By: Publication details: Nairobi Marketing Africa 2012Description: p. 58-61 (March 20120Subject(s):
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Summary: And the very real challenge of customer service in the age of pervasive technology, be it the mobile phone, which boasts some 264 million subscriptions in Kenya or be it the internet, which an estimated 5.5 million kenyans have access to. What would happen if the mandate of The Cutting Edge was re-imagined today?
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And the very real challenge of customer service in the age of pervasive technology, be it the mobile phone, which boasts some 264 million subscriptions in Kenya or be it the internet, which an estimated 5.5 million kenyans have access to. What would happen if the mandate of The Cutting Edge was re-imagined today?

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