TY - BOOK AU - Mutugi, Caroline TI - Entrepreneurship: Why some businesses succeed PY - 1201///8 2008 CY - Nairobi PB - Financial Post Ltd. KW - Entrepreneurship N2 - The question begs, what does it take for a business to succeed? Personal traits of an individual contributes highly towards success or failure of business. Basic education in business management is also vital in determining the direction that the business will take. Adequate time should also be dedicated to the business. A successful entrepreneur must also have endurance and be innovative, generate new ideas and with a focus on the future. It is worth to remember that one cannot also mix business with pleasure ER -