TY  - BOOK
AU  - Nyoro, Dayday
TI  - How to pick a stock at the exchange
PY  - 1201///8 2008
CY  - Nairobi
PB  - Financial Post Ltd.
KW  - Financial Analysis
N2  - In pursuit of making money on the stock market, it is always important to examine the kind of companies that one can invest in by doing a simple analysis.
The analysis is important for any investor to know in depth of the more important variables which determine the yield and risk expected from the purchase of a particular stock of a listed firm.
Evaluation of a firm should be done qualitatively to determine whether the reward of purchasing the stock is proportional to the risk. A great deal of care should be taken while investing; bearing in mind that investing in the stock market is not a mere purchase of a stock but purchase of a part of the business enterprise
ER  -