TY  - BOOK
AU  - Choto, Kingori
TI  - Ketepa targets Ksh 90 billion youth market segment
PY  - 5011/// 2008
CY  - Nairobi
PB  - Financial Post Ltd.
KW  - Marketing
N2  - Ketepa is seeking to consolidate its position in the tea market with the introduction of "iced tea", a new product aimed at the growing youthful market. The youth market segment wants something that is trendy, modern and aspirational
The country produces about three hundred million kilograms of tea annually of which 95 per cent is exported . Kenya could do better if it strives to add value to primary commodities like tea which would amplify the country's foreign exchange earnings.
ER  -