TY  - GEN
AU  - Kotler, P.
TI  - Principles of marketing
SN  - 0130883689
AV  - HF5415.K636 2001 
PY  - 2001///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing, Marketing strategy, Marketing environment, Pricing strategy, Advertising
ER  -