TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications: brands, experiences and participation 
SN  - 9780273770541
AV  - HF5415.123.F55 2013 
U1  - 658.8/02 23
KW  - Communication in marketing
KW  - Marketing channels
KW  - Sales promotion
KW  - Branding (Marketing)
ER  -