TY  - BOOK
AU  - Palmer,Adrian
TI  - Principles of services marketing
SN  - 9780077107949
AV  - HF5415.13.P3242 1994 
U1  - 658.8 20
PY  - 1994///
CY  - London, New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Service industries
N1  - Includes bibliographical references (p. [331]-340) and index
ER  -