TY - BOOK AU - Jolly,Adam ED - ebrary, Inc. TI - From idea to profit: how to market innovative products and services AV - HF5415.153 .J655 2005eb U1 - 658.8 22 PY - 2005/// CY - Sterling, Va. PB - Kogan Page KW - New products KW - Marketing KW - Strategic planning KW - Electronic books KW - local N1 - Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/strathmore/Doc?id=10084452 ER -