TY  - BOOK
AU  - Kanner,Bernice
ED  - ebrary, Inc.
TI  - Pocketbook power: how to reach the hearts and minds of today's most coveted consumers--women 
AV  - HF5415.32 .K36 2004eb
U1  - 658.8/32/082 22
PY  - 2004///
CY  - New York
PB  - McGraw-Hill
KW  - Women consumers
KW  - Consumer behavior
KW  - Marketing
KW  - Electronic books
KW  - local
N1  - Includes index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10083628
ER  -