TY  - BOOK
AU  - Ratneshwar,S.
AU  - Mick,David Glen
AU  - Huffman,Cynthia
ED  - ebrary, Inc.
TI  - The why of consumption: contemporary perspectives on consumer motives, goals and desires 
T2  - Routledge studies in interpretive marketing research
AV  - HF5415.32 .W47 2000eb
U1  - 658.8/342 21
PY  - 2000///
CY  - New York
PB  - Routledge
KW  - Consumer behavior
KW  - Consumers
KW  - Research
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10062791
ER  -