@book{89526,
	author = {Ratneshwar, S. and ebrary, Inc.},
	title = {The why of consumption},
	publisher = {Routledge,},
	year = {2000.},
	series = {Routledge studies in interpretive marketing research},
	address = {New York :},
	url = {http://site.ebrary.com/lib/strathmore/Doc?id=10062791}
}