@book{89105,
	author = {Malefyt, Timothy Dwight deWaal. and ebrary, Inc.},
	title = {Advertising cultures},
	publisher = {Berg Publishers,},
	year = {2003.},
	address = {New York :},
	note = {Includes index.},
	url = {http://site.ebrary.com/lib/strathmore/Doc?id=10060566}
}